In 2021 the San Francisco Bay Area gave us our first start. Taking a page from E-40, Master P and Rappin 4Tay we started selling t-shirts out of the trunk of our cars hand to hand. While Covid was still running rampant, we didn’t let that stop us and here we are today bigger and better. Ask us what’s next, I’ll say “It’s All The Way Up!” (Fat Joe voice).

Our brand was created to make you feel good and give you all the confidence in the world. Anyone can create a clothing brand, but anyone can’t make your mood change by wearing a sweat shirt, or t-shirt like we can. 

Kendi exudes confidence, strength, and courage.